Baba is more than a name—it’s a legacy, a story, and a tribute to the man who inspired it all. In our family, jewelry was never just about adornment; it was about connection, craftsmanship, and telling stories. My father, Baba, was the heart of it. As a child, I was captivated by the sparkling gems and intricate designs he curated, but it was the moments we shared—the stories behind each piece, the way he poured his soul into his work—that truly stayed with me.

Our jewelry stores in the 1980s were a world of their own. People didn’t just come to shop; they came to connect. Over hot coffee or black tea with mint, we’d present each piece with care, creating a sense of community that feels rare in today’s world. Baba wasn’t just my father—he was my teacher, my mentor, and the spark that ignited my love for this craft.

Today, Baba is my way of continuing that legacy. Each piece is handcrafted in small batches, blending time-honored techniques with an untraditional, refreshing approach to design. From bold, maximalist statements to delicate creations adorned with gemstones, pearls, and metals sourced globally, our jewelry celebrates individuality in all its forms.

Our pieces are for women who dare to be different—those who find beauty in the unexpected and wear their stories with pride. Whether bold or understated, every design is made to inspire courage, creativity, and self-expression.

At Baba, we honor the artistry of the past while reimagining it for today’s adventurers. It’s not just jewelry; it’s a connection to heritage, a celebration of craft, and a statement of bravery in being unapologetically yourself.

Welcome to Baba—where every piece is a story, and every story is yours.